Tourism - Activity Report Case Study Example | Topics and Well Written Essays - 2250 words

Competitiveness in the touristry Industry - Case Study ExampleBy these approaches and steering strategies, tourism providers would be in a sit to establish themselves as sustainable destinations providing quality and meaningful business and pleasure experiences to tourists (Berridge, 2007). The first step in realizing these goals is to enlist the services of an experienced tourism management team, which would integrate their expertise and research experiences in the running of the activities of a tourism destination. A tourist providers services should, therefore, meet the global rendering of tourism experiences with regards to the global economic, social, and cultural contexts and experiences. The 15 Cs Framework, outlined by Fyall et al (Destination marketing a framework for future research in Kozak and Andreu (editors), Advances in Tourism Research Progress in Tourism Marketing (2006) Elsevier, Oxford) could be used as pillars by tourism providers for basing their management s trategies and policies for tourists experiences. Included in the 15 Cs are customers, change, culture, commodification, crisis, complacency, complexity, communication, consolidation, control, creativity, channels, cyberspace, and collaboration (Fyall et al., 2006). By considering these 15Cs, some tourism providers have been able to achieve some degree of success in the examination and addressing of the issues and challenges encountered in their sweat to improve tourists experiences. These destinations have also been cognizant of the fact that collaboration among the industrys stakeholders is a key strategy in solving the challenges and other issues brought intimately by the increasingly demanding tourists (Shaw & Williams, 1997). This paper explores some of the management strategies that tourism providers use to manage tourists experiences. Tourism Experiences Management Strategies Examples of tourist providers that have attained success in improving tourist experiences via incorp oration of the elements of Fyalls 15Cs abound, the Disneyland Resort Complex in Anaheim, California is a rather effective cases study. This resort complex is under the possession and management of the Walt Disney Parks and Resorts division of the giant Walt Disney Company. There are several attractions at Disneyland Resort Complex that have helped it manage and expand tourists experiences. These attractions include cornerstone pose such as the original theme park that Walt Disney personally built in the 1950s and the Disney California Adventure Park. This latter park candid on February 8, 2001, is specifically designed and intended to celebrate the history and the culture of the Golden State (Sandler, 2007). Besides the theme parks, the Disneyland Resort Complex also manages tourists experiences by other services such as outdoor retailing, dining, and entertainment activities in its Downtown Disney, which is located between the entrance promenade of the Disneyland Resort theme pa rks and the Disneyland Hotel. The Disneyland Resort Complex also has numerous resorts, including the Disneys Grand Californian Hotel and Spa, Disneys Paradise Pier Hotel, and Disneyland Hotel. Important to the success of these facilities in the management of tourists experiences are Disneylands operations, which worldly a lot of emphasis on consumer satisfaction.